Are you a small business owner managing your business’s website? Here are five Google advanced search commands to help you learn more about your web presence, including what pages are indexed, how your pages appear in search results, what other websites link to yours, and what your competitors are up to.
Use site: to see which pages on your website have been indexed by Google. This command limits the search to the specified website and is a great way to make sure the right pages on your website show up looking the right way. Check for old or outdated content that needs to be removed or updated. And review your SEO titles and descriptions for possible improvement.
Use inurl: to search for URLs containing the specified query. This is a convenient way to find other websites using your brand, company name, or targeted keywords in their URLs.
Use intitle: to search for page titles containing the specified query. This is a convenient way to find other websites using your brand, company name, or targeted keywords in their page titles.
Both inurl: and intitle: can help you find link, list, or resource pages which may provide link building opportunities.
Use link: to see who is currently linking to your site. The more links your site has from reputable sources, the better!
- “Your brand or company name” -yoursite.com
Use parentheses to search for an exact word or phrase, in this case your brand or company name, combined with the minus sign to exclude your domain. This is a great way to find other sites that have mentioned your brand or company name.
You can also use these advanced search commands to explore your competitors’ websites and to learn more about their Internet marketing strategies.
Finally, check out Google’s Advanced Search page for additional ways to fine tune your search efforts.