Congratulations! Your new website is live and you’re ready to tackle the world. But before you do, you need to get people to visit your site to find out what you’re all about.
One way to do this is through link building – creating links to your site from other sites.
Why link building matters
Link building is important because:
- It’s another way for people to find your site, and
- Because search engines often consider the number and quality of your links (also called backlinks) when ranking your site.
The bottom line is the more reputable links from other websites you have, the better your organic search results will be and the more traffic you’ll get.
Here are five easy link-building steps to take:
- If you’re a member of your local Chamber of Commerce or the Better Business Bureau, make sure your listing includes a link to your website.
- If you’re a member of any professional organizations or associations with member directories, make sure you’re included.
- Set up social media accounts for your business. The top five social media networks are Facebook, Twitter, LinkedIn, Pinterest and Google+. Obviously, managing a social media account takes time so pick one to start with and build from there. (You’ll also need content to share – read my advice for small businesses about blogging.)
- Look for sponsorship opportunities at local industry or charity events or with local non-profit organizations that will provide a link to your site in recognition of your support.
- If you do business with, for, or along side other suppliers or service providers which have a list of resources or recommended vendors on their sites, ask to be included (and reciprocate when appropriate).
Of course, there are many other ways to create links to your site (a bonus sixth step is to get listed on other popular local directories like Citysearch, WhitePages, MapQuest, Yelp and Google My Business).
The key is to pick one of these link-building steps and get started!