What is content marketing?
Most simply, content marketing is creating relevant, valuable online content for your current and potential customers that satisfies why they went online – to find or buy something, to learn, or to be entertained, for example.
Why do it?
Content marketing will help you:
- foster and grow your current customers and online communities; and
- generate new leads via organic search traffic.
I can help you:
1. Identify your target market
First, I’ll work with you to research your customer demographics and learn more about how they are using the Internet.
2. Research your customers’ needs
Then, I’ll help you figure out what content will best meet your current and potential customers’ needs.
3. Create content that meets their needs
Next, I’ll help you create content that best satisfies your current and potential customers’ needs, whether it’s a blog post, a video or audio recording or other type of content, including press releases, webinars, podcasts, curated lists and many more. Providing great content consistently over time for your audience, combined with smart search engine optimization, should be an important part of your internet marketing strategy.
4. Promote your content